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Devonshire Digital Marketing Agency, Shawn Smith

How to Claim and Verify Your Veterinary Clinic's Google Business Profile

Key Takeaways: Verification unlocks full editing capabilities and significantly boosts your clinic's credibility online Multiple verification methods are available depending on your practice's specifi...

Apr 21, 2025

Google My Business: The Essential Digital Tool for Veterinary Clinics

Devonshire Digital Marketing Agency, Shawn Smith

Google My Business: The Essential Digital Tool for Veterinary Clinics

Are you missing out on potential clients because your veterinary practice isn't properly visible online? Mastering Google My Business could be the key to transforming your clinic's digital presence an...

Apr 21, 2025

Scale Your Veterinary Practice: Advanced Marketing Strategies for 2025

Devonshire Digital Marketing Agency, Shawn Smith

Scale Your Veterinary Practice: Advanced Marketing Strategies for 2025

The final guide in our five-part series on creating an effective veterinary marketing plan You've mastered the basics of veterinary marketing—now it's time to elevate your strategy. This concluding ar...

Apr 16, 2025

Part 4 of 5: Effective Veterinary Marketing for Every Budget Range

Devonshire Digital Marketing Agency, Shawn Smith

Part 4 of 5: Effective Veterinary Marketing for Every Budget Range

Key Takeaways Budget Benchmark: Allocate 3-5% of gross revenue to marketing, with newer practices investing 7-10% and established clinics potentially scaling back to 2-3% Strategic Allocation: Invest ...

Apr 16, 2025

Part 3: Know Your Audience - Creating a Veterinary Marketing Plan for 2025

Devonshire Digital Marketing Agency, Shawn Smith

Part 3: Know Your Audience - Creating a Veterinary Marketing Plan for 2025

Key Takeaways Client personas are essential for targeted marketing—generic messages to "all pet owners" consistently underperform Most veterinary practices attract clients from a 5-15 mile radius, mak...

Apr 15, 2025

Part 2: Evaluate Before You Elevate - Assessing Your Veterinary Practice's Marketing Position

Devonshire Digital Marketing Agency, Shawn Smith

Part 2: Evaluate Before You Elevate - Assessing Your Veterinary Practice's Marketing Position

Key Takeaways Conduct a comprehensive SWOT analysis to ground your marketing strategy in reality Audit your online presence across all digital channels to identify improvement opportunities Define gen...

Apr 15, 2025

Creating a Veterinary Marketing Plan on Any Budget in 2025: Foundations & Fundamentals

Devonshire Digital Marketing Agency, Shawn Smith

Creating a Veterinary Marketing Plan on Any Budget in 2025: Foundations & Fundamentals

Key Takeaways Effective veterinary marketing is possible regardless of budget size (from $500 to $50,000) 73% of pet owners research veterinary practices online before booking appointments 85% of dog ...

Apr 15, 2025

How to Significantly Reduce Veterinary No-Shows: The Strategic Communication Approach

Devonshire Digital Marketing Agency, Shawn Smith

How to Significantly Reduce Veterinary No-Shows: The Strategic Communication Approach

Key Takeaways SMS reminders achieve a 98% open rate compared to 20-30% for emails, making them ideal for urgent appointment confirmations Implementing a multi-channel approach combining SMS and email ...

Apr 11, 2025

The Psychology of Trust: Why Pet Owners Choose Recommended Veterinarians

Devonshire Digital Marketing Agency, Shawn Smith

The Psychology of Trust: Why Pet Owners Choose Recommended Veterinarians

Key Takeaways Trust Transfer: Pet owners are 4x more likely to visit a veterinarian recommended by someone they know than one they discovered through advertising Emotional Decision-Making: 78% of pet ...

Apr 8, 2025

How to Create Compelling Social Media Content That Boosts Veterinary Appointments

Devonshire Digital Marketing Agency, Shawn Smith

How to Create Compelling Social Media Content That Boosts Veterinary Appointments

Key Takeaways: Focus on addressing common pet owner concerns with solution-oriented posts Include clear calls-to-action with direct booking links in every post Utilise high-quality visuals and client ...

Apr 8, 2025

Mastering Client & Pet Information Management: A Comprehensive Guide for Veterinary Practices

Devonshire Digital Marketing Agency, Shawn Smith

Mastering Client & Pet Information Management: A Comprehensive Guide for Veterinary Practices

Key Takeaways Centralised record-keeping significantly reduces treatment errors and improves continuity of care Automated communication systems decrease missed appointments by up to 30% and enhance cl...

Apr 8, 2025

Automated Appointment Schedulers: Revolutionising Your Veterinary Clinic's Efficiency

Devonshire Digital Marketing Agency, Shawn Smith

Automated Appointment Schedulers: Revolutionising Your Veterinary Clinic's Efficiency

Key Takeaways: Reduce no-shows by up to 30% through automated SMS and email reminders Save 15-20 staff hours weekly on administrative tasks with intelligent booking systems Improve client satisfaction...

Apr 8, 2025

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